NLP = Neuro-linguistic programming
The concept of a frame is used in NLP to provide a context, focus or guidance for our thoughts and actions.
As A is A, I wonder how valid this concept is, as a "frame" could be anything (large or small). Is it simply a primacy of consciousness mindset?
For example, there is an "Act as if" frame taught by self-help books (act as if your goal is achieved already).
While this is contrary to reality, is it a valid motivational "frame" or mindset?