In the Fountainhead, "The Banner" was a newspaper with flashy tabloids that sold very well because it targeted the lowest common denominator of people.
Say I want to start a business with the primary goal of making lots of money and gaining financial independence. Shouldn't I sell a product that appeals to the majority ?
Let's take a product as example, a "3 nights vacation package" in vegas. There is nothing original about it, but for me to sell it at sufficient quantity, I would need to put lots of ads. As a result of such practices the internet is saturated with these kind of boring ads you don't want to look at.
Even if you look around at the majority of advertising posters around the subway and bus stations, newspapers and magazines -- the products are dull (a new cellphone plan), and the only thing impressive about them is the graphic design work that went into creating the posters.
Now, suppose I am not starting my own company, but working for a company with a dull product like that. My job, as a graphic artist is quite interesting, because I have to make a very appealing poster that makes the dull content stand out and look more than it is. I exercise my professional skills well -- but should I be happy about working in this company ? Am I making a difference, am I expressing my philosophy when I do this work ? Is this a moral issue, or a subjective issue of taste ? Should I quit and work for a company that makes a more meaningful product, like the first Segway ?